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TURKEY HOUSEWARE INDUSTRY |
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TABLEWARE AND KITCHENWARE INDUSTRY
Tableware and kitchenware industry consists of glassware, ceramicware, porcelainware, metalware, plasticware and electrical equipments. Turkish tableware and kitchenware industry not only fulfils the demand of domestic consumers but also supplies world markets. The industry meets the demand of both traditional and modern life styles. Glassware The glass industry in Turkey is highly developed and competitive. Turkish glass production has very old and traditional roots. Production started in the Seljuk Period and during the Ottoman Empire Istanbul was the center of glass production. Handmade glassware has a good reputation abroad and reflects the beauty of Turkish art. Today, the number of glass products reaches to thousands of items including handmade and machinemade products. There is a special kind of glass, called “Cesmi Bulbul (the eye of the nightingale) which is entirely a Turkish art. This famous design, distinguished by swirls of blue and white lines in clear glass, is mostly used on decanters, glasses, vases, flasks and candy boxes. There is another special kind of glass, called “Beykoz” which takes its name from the place and the workshop were it was originally produced at the end of the 18th century. Historically, the forms and decorations of Beykoz glassware were meticulously created and were the most outstanding glassware of its time. It was decorated using 24 carat gold on colorless or colored crystal glass and opal glass. The modern glass industry was established in the 1930’s and has grown steadily since then. With over 70 years of experience it has reached a highly intensive production technology and a vast accumulation of knowhow. The Turkish glass industry uses almost 100% domestic raw materials. The industry itself produces soda ash which is one of the raw materials intensively used in glass production. Turkey accounts for 1.7% of worldwide soda ash production and has 10% of the European Union soda ash production as well. Although there are several small to medium size companies operating in the market, as well as imported brands, Turkish glassware sector is mainly dominated by a large domestic company with international presence. “Türkiye Şişe ve Cam Fab. A.Ş.” is a group of companies in the sector which accounts for approximately 90% of the annual total glassware production. The company also has various packaging and chemical raw material and financial companies besides its glass producing companies. As of 2007, group has foreign plants in the Russian Federation, Bulgaria, Egypt, Georgia, Italia, Ukraine and Bosnia and Herzegovina and its international sales (more than 1 billion USD) composed of exports and sales from international production, have reached %51 of total sales. The high level of production and outstanding design capacity, technical production knowhow, high quality, wide sales services and other related activities have placed the firm 6th in Europe and 10th in the world amongst the top 25 firms all over the world. The firm ranks 3rd in the world and 2nd in Europe in the production of glass tableware. The firm is exporting to 130 countries. The firm produces, under the name of various collections, reproductions of unique examples from the historic art of Turkish glass making in addition to a very wide range of functional and modern glass items. Besides ŞişeCam, there are also various medium and smallscale firms like. Koncam, Güral, Toprak, Net, Arda and Akcam Cam in the industry producing glass tableware and kitchenware. The total production of glass tableware and kitchenware in 2007 was around 3 million tons. Ceramicware and Porcelainware The ceramic industry in Turkey has a long tradition which can be traced back several thousand years. In the Seljuk and Ottoman Periods, ceramic art acquired new dimensions and pieces of exquisite beauty. Until the late 15th century the center for ceramic and pottery production was Iznik (earlier called Nicaea). Today, Turkish ceramics of the Iznik style are world famous. “Yıldız Porcelain Factory” was established by Sultan Abdulhamid II to meet the interior decoration needs of the Ottoman Palaces. “Yıldız Çini” produces reproductions of the traditional porcelain and china objects which are found in the “Porcelainware Collection of Turkish National Palaces” Collection. Turkey is rich in ceramic raw materials and the factories have the latest technology and a qualified workforce. With the investments in modernisation undertaken in recent years, the production technology has been brought up to date. Product quality has been achieved through product standards and quality assurance certification. As a result, competitiveness has improved and export volume has increased. Except “Yıldız Çini”, all production facilities are in the private sector. Among the major producers in the sector, there are “Kütahya” (that is among the ten biggest porcelain producer in the world, second biggest in Europe) “Güral”, “Heriş”, “Porland”, “Altın Çini”, “Gorbon” “Yıldız Çini” and “Edip Çini”. The producers not only meet the domestic demand for tableware but also export to European countries, the US, Canada, Australia, the Middle East and Asian countries, and also compete with leading markets, such as Italy and Spain. Today, 9 large and around 60 medium and small scale enterprises are operational in the ceramic and porcelain sector. There were around 250300 small scale workshops which were mostly established in Kütahya. Metal and Plastic Tableware and Kitchenware The metal tableware and kitchenware industry in Turkey has developed rapidly in the last 20 years except for copperware production which is a traditional sector. Turkey is famous worldwide for handbeaten copper articles for household use or decorative purposes. However, at present, copper article production in Turkey has stagnated, because of the low domestic demand. Today almost all of the copperware production is made for export. Metal tableware and kitchenware industry is a well developed sector and utilizes advanced technology in production. There are about 200 firms in the metal tableware and kitchenware industry, including stainless steel kitchenware, aluminum and copper articles. The number of large scale firms in the industry is about 50. Turkish plastic tableware and kitchenware industry is a well developed industry, fully supplying the domestic demand. There are above 100 firms operating in the plastic, melamine and ureaformaldehyde tableware and kitchenware industry. There are some prominent companies with sizeable production and sales capacities in plasticware sector. Electrical Kitchen Equipment and Machines In general the household appliances industry is one of Turkey’s wellestablished and dynamic sectors of Turkey. Turkish household appliances producers have created their own strong brands and they are gaining ground in foreign markets, mainly in EU countries. Exports of the sector amounted at US $ 2.8 billion in 2007 including refrigerators, washing machines, dishwashing machines, ovens, vacuum cleaners and small electromechanical equipment and machines. Small electrical kitchen equipment and machines production of the sector has also developed well. The industry’s production of these products like, grills, fryers, deep fryers, electromechanical food processing equipment and machines, coffee and tea makin |
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